What is a Thunderclap?

Secret confession:  I sometimes find marketing my own books tedious and frustrating. (Shocking, isn’t it?) I’ve made full use of Facebook, Instagram and Twitter to get the word out, but my reach is limited and I’ve had to face the cold truth that not all of my friends and family want to read my books, much less help me with marketing. I decided to try something new with the recent release of my second YA novel, Barn Shadows. Enter Thunderclap

You might be wondering, what is a Thunderclap? Basically, it is an online crowdspeaking platform that allows you to connect with other people’s social media accounts in order share a message. First, you have to create a campaign. (For example, my campaign was the Book Launch for Barn Shadows.) Within your campaign, you can post photos, write some backstory, and link to a website. Next, you invite people to join your Thunderclap. They will receive a message informing them of the date and time that your Thunderclap message will go out and they can choose whether to authorize their social media accounts (Facebook, Twitter, and Tumblr) to share the message. I timed my Thunderclap to go out on the day of my book release. It’s fun to watch your social reach grow as each person joins your Thunderclap.

Here’s what my Thunderclap page looked like a few days prior to my set date…

Thunderclap photo

Thunderclap is free, as long as you reach the required number of supporters (100). There are also paid versions for people who can’t reach up to 100 supporters. I joined a Facebook group where people supported each other’s Thunderclap campaigns. Between the Facebook group and my friends, family and writing colleagues, I easily reached 100 supporters by my end date. Here’s what my final numbers and social reach looked like…

Thunderclap photo2

So I reached 230,672 people, instead of just 3,000 of my own Twitter followers and 250 of my Facebook followers. I was happy I took a chance on Thunderclap. It worked out for me, as I saw a big spike in sales on the first day my book was released. I have to assume at least some of those sales were generated by the increased exposure from the Thunderclap campaign. It was easy to use and FREE. I recommend giving it a try to any of my fellow authors who have a book release coming up. What do you have to lose?

BARN SHADOWS Release Day!

Today is the Day for my Book Release!

barnshadows42737The second book in my YA mystery “Dark Horse” series–BARN SHADOWS–is now available in PRINT and KINDLE and on KOBO!

While BARN SHADOWS can stand alone, I recommend reading Book One–TRAIL OF SECRETS–first because the second book gives away the ending of the first book.

BARN SHADOWS Back Cover Blurb:

A year after her tumultuous exit from the prestigious Foxwoode Riding Academy, seventeen year-old Brynlei returns determined to confront her demons and win Foxwoode’s elite Top Rider Award. When she stumbles over an antique doll at the construction site of a new barn, a series of inexplicable occurrences force her to question whether her condition as a “Highly-Sensitive Person” is to blame or if something more sinister is at play.

As Brynlei becomes consumed with discovering the history of the unearthed doll, the bizarre happenings escalate to dangerous levels. She soon realizes that someone close to her is lying. But who? Could a decades-old tragedy and the threatening events at Foxwoode be more closely entwined than she ever imagined?

Watch the BARN SHADOWS Book Trailer on YouTube!

Thanks for stopping by and supporting my books!

darkhorse[3612]

 

 

 

Book Marketing: Exiting the Comfort-Zone!

When I dreamed of the joys of being a published author, I guess I skimmed over all the parts about book marketing. I’m completely aware that authors are almost always one-hundred percent in charge of their own marketing, I just never promotionstopped to think about what that would mean for me until I was in the thick of it. After the first couple of weeks of promoting Trail of Secrets to everyone I know on Facebook, Twitter, YouTube, Pinterest, newspapers, bookstores, libraries, and around town, I started to wonder if people were getting annoyed with me. Was I too “in your face”? Was I being too braggy? Were people sick of hearing about all the reasons to read my YA thriller? Despite my hesitations, I have to give my introverted-self a pat on the back. I’ve completely stepped out of my comfort-zone in order to do everything in my power to market my book.

Here are a few examples of things that I NEVER thought I would do:

1.  A podcast (Done!)
     Click HERE to listen to my podcast on Straight from the Horse’s Mouth Radio!
2.  A book signing event (Doing it on November 14th!)
     Click HERE for details!
3.  Speaking at a teen writing conference (Doing it on November 21st!)
     Click HERE to register for the Get Inked! Teen Writing Conference!
4.  Writing guest blog posts on other people’s blogs (Doing it! I’m currently writing three guest posts.)
5.  Meeting with owners of bookstores and librarians to persuade them to put my book on their shelves (Done! Trail of Secrets is in at least five MI stores and several libraries in MI and AZ.)
6.  An interview with the editor of a newspaper (Done!)
You’re probably wondering how all of this activity translates into sales. I’m wondering that, too. I’ll find out at the end of the quarter when I get paid by my publisher. As my husband said, it’s kind of like playing a football game and not finding out if you won or lost until months later. That might be true, but I know one thing for sure. Win or lose–I’ve played my heart out!
Have you done something you never thought you’d do in order to promote your book? Tell me about it!

Things I’ve Learned in the Two Weeks since Publication

Welcome to my new writing blog, which is dedicated to all things writing, reading, and publishing.

It’s been a little over two weeks since my young adult mystery, Trail of Secrets, was published, and it has been a whirlwind! Things have not always gone as I’d envisioned. (Nope, still not on the Best Seller’s List), but I have learned a ton about book marketing, the publication process, and managing expectations. For all the new authors out there who are preparing for, or stumbling through, their first book release, I thought I’d try to make things easier by sharing a few things I’ve learned:

SONY DSC1.  Friends and family can be your biggest supporters, but not all of them will be. On publication day, I kind of thought all of my family and friends would be as excited as I was about my book release–you know, in a “shout-it-from-the-rooftops” kind of way. It is true that a handful of them certainly were. In fact, I can name several people (some who are not even close friends) who went way beyond my expectations when it came to supporting and promoting my book. The thing I realized, though, is that while most people will offer their congratulations to you, they will never be as excited as you are about your book’s release. This was a shocker to me. After all, if one of my friends had a novel published, I would be ALL OVER THAT. I’d buy it, read it, and leave a review all before release day was over. But I’ve realized over the past two weeks that everyone does not view books the way I do. People have busy lives filled with careers and kids and drama. While they may have been sincere at the time they promised to buy a copy and leave a review, it might take them months to get around to it, if it ever happens at all. Maybe they are overwhelmed with other commitments. Maybe they are jealous. Maybe they don’t enjoy reading books. Whatever the true reason, don’t take it personally. Thank the people who ARE helping and supporting you. They are invaluable. Most of all, remember that YOU are the biggest champion of your book.

2.  Twitter works! This may be the most surprising revelation of all, coming from me–a former Twitter-hater. I’ve been using Bitly to shorten and track the number of clicks on my links. I can’t believe how many people click through! TweetDeck allows me to schedule multiple tweets in advance so I don’t have to be checking my phone and/or computer constantly. In the last two weeks, I’ve seen first-hand how effective Twitter can be in pushing people through to websites, blogs, and purchase links. I’ve also discovered the magic of hashtags. (More on #hashtags below!)
3.  Do a goodreads giveaway. In Twitter terms, that’s a #goodreads #GIVEAWAY! I set up a Goodreads giveaway for Trail of Secrets a week before it was published. I chose to run my giveaway for a month and give away a signed goodreads_fcopy of my book to three winners. It has almost been a month now, and 427 people have entered the giveaway. That is 427 people who have seen my book and read the description who otherwise may not have. As of now, over 200 people have added my book to their “To Read” shelf on Goodreads. In my opinion, that’s well worth the cost of the three signed copies I’ve agreed to send out!
4. Book reviews are hard to obtain.  I never thought that finding an objective person to review my book would be almost as difficult as getting it published! Bloggers who review books for free are swamped. Sure, there are the paid reviews, but few of us are eager to shell out $500 for a review. I’ve sent queries to between thirty and forty free reviewers and have received five responses. Even when someone agrees to do a review, the timeline could be several months out. I wish I knew this before my book was published. If I did, I would have spent more of my pre-publication time submitting for reviews.
5.  Make friends with librarians. I don’t know why, but I was scared to approach librarians with my novel after it was published. Librarians often seemed unapproachable and intimidating to me. Despite my irrational fear, I forced myself to take a copy of Trail of Secrets to the teen librarian at our local library. I positioned my kids in front of me in the hope that she would be softened up by 8cxKn4E6itheir pudgy, little faces. It turns out, she was less than thrilled to be presented with my book. She did, however, agree to read it. “If it meets the library’s standards,” she said, “then we’ll buy a copy for the library.” I waited on pins and needles for several days, entirely sure that she was going to hate my book. Imagine my surprise when I received an email from her several days later saying that she “really, really liked” my book. She said she would buy a copy and recommend it to teens who enjoy mysteries and/or like horses. She also left a 4-star review on Goodreads. What?? This was the last thing in the world I expected from her, but it was a terrific outcome. I realized that librarians can be amazing proponents of authors. I’m trying to find the time to approach more librarians in my area. Lesson learned.
6.  Share your news! You never know what kind of opportunities are lurking in the shadows. I posted my publication news on my local SCBWI list-serve, expecting to receive a few half-hearted “congratulations.” Instead, I was met with thunderous applause and several opportunities I never would have received had I stayed quiet. First, I was invited to submit a guest post for the Michigan SCBWI blog. I also received an invitation to be a speaker at a teen writing conference in November. I’m a little nervous about this second one, but I’m going to do it. These are both tremendous opportunities that could become great resume-builders. So, don’t be shy. Share your news!
Are you a recently-published author who is navigating your first few weeks or months of publication? Tell us what you’ve learned!