Have you noticed the darkness falling earlier, the wind howling louder, and the mysterious creatures moving in the woods…right behind you? BOO! I love Halloween. It’s one of my favorite times of the year for so many reasons: silly costumes, delicious candy, and (of course) terrifying ghost stories!
I’m celebrating Halloween with a Goodreads Giveaway of the first book in my Dark Horse Series–Trail of Secrets. If you’re a horse lover or mystery lover (or both!) there’s no better way to get in the Halloween spirit than by reading this thrilling tale about sixteen year-old Brynlei who, while away at horse camp, hears a ghost story about another girl who went missing on a trail ride four years earlier. When Brynlei starts seeing glimpses of the girl (or her ghost) in the woods, things really get creepy. Sound intriguing? Visit the series page on Amazon or enter the Goodreads Giveaway, which ends October 20th.
Secret confession: I sometimes find marketing my own books tedious and frustrating. (Shocking, isn’t it?) I’ve made full use of Facebook, Instagram and Twitter to get the word out, but my reach is limited and I’ve had to face the cold truth that not all of my friends and family want to read my books, much less help me with marketing. I decided to try something new with the recent release of my second YA novel, Barn Shadows. Enter Thunderclap…
You might be wondering, what is a Thunderclap? Basically, it is an online crowdspeaking platform that allows you to connect with other people’s social media accounts in order share a message. First, you have to create a campaign. (For example, my campaign was the Book Launch for Barn Shadows.) Within your campaign, you can post photos, write some backstory, and link to a website. Next, you invite people to join your Thunderclap. They will receive a message informing them of the date and time that your Thunderclap message will go out and they can choose whether to authorize their social media accounts (Facebook, Twitter, and Tumblr) to share the message. I timed my Thunderclap to go out on the day of my book release. It’s fun to watch your social reach grow as each person joins your Thunderclap.
Here’s what my Thunderclap page looked like a few days prior to my set date…
Thunderclap is free, as long as you reach the required number of supporters (100). There are also paid versions for people who can’t reach up to 100 supporters. I joined a Facebook group where people supported each other’s Thunderclap campaigns. Between the Facebook group and my friends, family and writing colleagues, I easily reached 100 supporters by my end date. Here’s what my final numbers and social reach looked like…
So I reached 230,672 people, instead of just 3,000 of my own Twitter followers and 250 of my Facebook followers. I was happy I took a chance on Thunderclap. It worked out for me, as I saw a big spike in sales on the first day my book was released. I have to assume at least some of those sales were generated by the increased exposure from the Thunderclap campaign. It was easy to use and FREE. I recommend giving it a try to any of my fellow authors who have a book release coming up. What do you have to lose?
This month, I’ve been honored to participate in a promotion sponsored by my publisher, Fire & Ice, to celebrate strong female characters in YA books–including my own Brynlei Leighton! I posted the calendar of events a week or so ago, but today I’m posting a reminder about a few exciting things…
First, the epic 99-cent eBook Sale is happening now! This is such a great opportunity to try out some great new authors and their books in a variety of YA genres. The full list of books offered in this sale is HERE. (Note: Trail of Secrets is on the list!)
Not sure which books to buy? Eight Fire & Ice authors (including yours truly) have written short stories featuring our kickass female characters! Download our FREE Kickass Girls of Fire & Ice anthology on Amazon, B&N or Smashwords, and test the waters with a variety of characters, genres and authors.
Second, there’s an exciting Rafflecopter Giveaway also happening now! Just click HERE for your chance to win and eBook bundle from Fire & Ice (you choose which books you win!)
Next, please join the Kickass Girls of YA Facebook Party on Saturday, April 22nd. I’ll be hosting between 10-10:30am, but the party lasts from 10am-2pm with different authors hosting every half hour. Check it out to win entries for great prizes and swag, including autographed print books!
Finally, don’t forget our Twitter chats on Friday nights from 9-10pm EST. Use the hashtag #kickassgirlsofya to connect! Good luck and have fun!
The second book in my YA mystery “Dark Horse” series–BARN SHADOWS–is now available in PRINT and KINDLE and on KOBO!
While BARN SHADOWS can stand alone, I recommend reading Book One–TRAIL OF SECRETS–first because the second book gives away the ending of the first book.
BARN SHADOWS Back Cover Blurb:
A year after her tumultuous exit from the prestigious Foxwoode Riding Academy, seventeen year-old Brynlei returns determined to confront her demons and win Foxwoode’s elite Top Rider Award. When she stumbles over an antique doll at the construction site of a new barn, a series of inexplicable occurrences force her to question whether her condition as a “Highly-Sensitive Person” is to blame or if something more sinister is at play.
As Brynlei becomes consumed with discovering the history of the unearthed doll, the bizarre happenings escalate to dangerous levels. She soon realizes that someone close to her is lying. But who? Could a decades-old tragedy and the threatening events at Foxwoode be more closely entwined than she ever imagined?
To celebrate Mystery Thriller Week, I’m hosting a giveaway on my blog. Five lucky winners will receive a promo code for a free download of my YA mystery, Trail of Secrets (Dark Horse * Book One), audiobook on Audible! The second book in the series (Barn Shadows) is being released on March 14th, so there’s never been a better time read–or listen to–Book One!
The Giveaway runs February 12th-21st, 2017. Click below to enter!
Those of us who have authored and published a book, whether through traditional means or self-published, have experienced the initial elation at seeing our book sales take off on release day and riding the tide of the “new release” designation for the first few months. On the flip-side, we’ve probably experienced an equal measure of despair when our books have been out for a while and those sales start to dwindle. Since Trail of Secrets was published last August, I’ve tried numerous marketing techniques. Some were expensive and turned out to be complete scams (I’ve learned not to pay companies whose only marketing angle is to tweet about my book. It doesn’t work!) Others have produced better results. This summer, I’ve taken a more creative approach to marketing, and I’d like to share what has worked for me in the hope it might help you too.
After my book was named as a Finalist in the 2016 Next Generation Indie Book Awards, I decided to capitalize on the award and send postcards to libraries in my home state of Michigan. (Note: my book also takes place in Michigan so I thought it might have double-appeal to Michigan Librarians). Lists of libraries in your home state are easily accessible online through websites such as http://www.50states.com. The post card I created looked like this:
Obviously, you will want to personalize your postcard to promote the selling points of your own book. Postcards such as these can be ordered cheaply through companies like OvernightPrints or Vistaprint. The back of my postcard displayed my name and website in the top left corner. I left space to write a short note on each one. My note said something like, “Trail of Secrets makes a great addition to your teen library collection!”
A few weeks later, I noticed an increase in my print sales on Amazon from locations in Michigan where people had not bought my book previously. For example, someone in one Michigan city bought nine copies at once! Not surprisingly, when I later checked that city’s library catalog, my book was listed as being available in every branch. I’ve also done a cursory check of few other libraries where I’d mailed my postcard and found my book available at over half of them!
Before sending the postcards, Trail of Secrets might have been available for checkout at three or four public libraries in MI. After the postcards, I believe it is now available at somewhere around twenty public libraries (and counting). Well worth the investment.
2. Magazine Articles
Another fresh approach I’ve taken toward marketing, is submitting articles to “horsey” magazines and listing my name and website at the end of the article. Trail of Secrets is set at a horseback riding academy so my target audience includes people who ride horses.
What subjects does your book touch? Is it set at a winery? Submit articles to wine magazines. Is the main character a beautician? Submit to cosmetic magazines. Believe me, there are magazines having to do with just about every subject under the sun and most of them welcome new content from people who can write. Having an article published in a magazine related to your book’s subject matter has multiple benefits. First, most magazines will pay YOU for the article (EVEN BETTER THAN FREE ADVERTISING!) Second, the magazine provides you with a captive audience of people who are interested in the subject matter of your book and, therefore, will likely want to check it out. Third, having articles published in magazines adds additional credentials to your writing resume.
3. Group Sales
I’ll admit my last tip on marketing is not that innovative, but it is effective. Place your book on sale for a limited time if your publisher will allow it. Even better, group your book with others that have a similar theme and do a group sale. It’s always better to have six or eight authors promoting a sale than one. The digital version of my book is currently marked down from $4.99 to $2.99 as part of Fire and Ice’s “Beach Reads” sale. I’ve noticed a boost in my Amazon ebook sales since the sale began.
It also helps to have a graphic all the authors can use to promote the sale:
What effective marketing strategies have you used to boost book sales? Please share!
As I may have already told you, I was shocked and elated when I found out Trail of Secrets had been named as a Finalist in the 2016 Next Generation Indie Book Awards (First Novel). I read about the upcoming award ceremony at the Newberry Library in downtown Chicago, but wasn’t sure I wanted to take the time to attend. My husband, on the other hand, REALLY wanted me to go. He convinced me it was important to be recognized for my hard work and even took two days off work to go with me. The event also happened to fall close to our eleven year wedding anniversary, so we decided to make a weekend out of it. I’m so glad we did.
We dropped our kids with grandma and drove five hours to Chicago where we spent a while shopping on Michigan Avenue and visiting our old haunts. (We lived in Chicago for many years before moving back to Michigan.) After cleaning ourselves up, we walked to the Newberry Library for the ceremony. Having never attended a book award ceremony, I was nervous and had no idea what to expect. The people who ran the event did a terrific job making us feel welcome as we walked through the front door. A smiling woman handed me a name tag and goody bag filled with extra award stickers and information on all the other winners and finalists’ books. Someone else escorted us into the room and introduced us to several of the judges. Dozens of authors and their guests mingled, each author holding a copy of their book. Waiters and waitresses circled the room with glasses of wine and champagne and appetizers. It was like being at a wedding where the books were the stars.
My nerves subsided, as I fell easily into conversation with a group of authors and judges. Everyone seemed genuinely interested in everyone else’s books, and with seventy categories of winners and finalists, there was a quite a variety of books. I was amazed by how far people had traveled to attend the ceremony and what a big deal being there actually was.
At last, the Awards Chairperson began announcing the Finalists and Winners in each category. Only the people who attended the ceremony had their books announced. When it was my turn, I walked up on the stage (focusing very carefully on not tripping) with my book cover on the screen behind me and lowered my head to receive the medal. I shook hands with Awards Chairperson and Coordinator and exited the stage. That was it–my fifteen seconds of fame!
The top three winners gave short speeches and there were a few more photo opportunities. I left the award ceremony feeling happy and reinvigorated by all of the positive energy. After two hours of conversation, speeches, and clapping, my husband and I were ready for a quiet dinner in the big city. We caught a cab and made it to our eight o’clock dinner reservation right on time.