Are Independent Book Awards Worth It?

Several months ago I entered the second book in my YA mystery series, Barn Shadows, into two indie book award competitions. Each had an entry fee somewhere between the $50 and $100 range which seemed a somewhat extravagant price to pay considering how little indie authors are paid.

I debated for a few days, wondering if I should roll the dice…


On the one hand, the entry fees could be a waste of money–funds I could have spent on promotions or a new pair of shoes. On the other hand, what if my book won? It’s always difficult to get people to leave reviews for the second book in a series. Maybe an award would shine a spotlight on my book. Then there’s my need for validation. Friends and family will often tell me my books are great, but I never really know if they’re just being nice. To have independent and unrelated judges choose my book would be a true testament to quality.

Because I’ve had success in the past (my YA mystery, Trail of Secrets, was nominated for best First Novel in the 2016 Next Generation Indie Book Awards), I decided to make the investment.

Chanticleer InstagramLast week, I discovered Barn Shadows has been shortlisted in the Chanticleer Paranormal Book Awards! It was a thrilling boost to learn that my little book made it through the slush pile and onto the shortlist. Even if it doesn’t win first place (the winner will be announced on April 21st), the fact that it made it onto the shortlist of twelve books provided me with much-needed validation. Additionally, letting potential readers know that a book has been nominated gives an author something new to promote and might encourage readers to choose one book over another. With over 2,000,000 books published each year, every advantage counts.

I’m still waiting for the results from the Next Generation Indie Book Awards. Whether or not Barn Shadows makes the cut, entering these awards was worth it for me. These awards do more than just boost an author’s ego. They provide validation, encouragement, recognition, and differentiation in an industry that is so often full of negativity and rejection. I encourage other indie authors to enter their books in whatever writing competition is appropriate for them. What’s the worst that can happen? Your book doesn’t win? Who cares? No one has to know…unless you win!

Don’t know where to start? Here’s a list I put together of few well-known indie book award organizations. (Hint:  Make sure you enter your book in the right category!) A quick Google search in your genre of choice will lead you to many more options. Good luck!

INDIE Foreword

Next Generation Indie Book Awards

National Indie Excellence Book Awards

Chanticleer Book Awards

Feathered Quill Book Awards

Independent Publisher Book Awards

Readers Favorite Book Awards



Halloween Book #GIVEAWAY!

Halloween Graphic

Trail of Secrets Goodreads Giveaway!

Have you noticed the darkness falling earlier, the wind howling louder, and the mysterious creatures moving in the woods…right behind you? BOO! I love Halloween. It’s one of my favorite times of the year for so many reasons:  silly costumes, delicious candy, and (of course) terrifying ghost stories!

I’m celebrating Halloween with a Goodreads Giveaway of the first book in my Dark Horse Series–Trail of Secrets. If you’re a horse lover or mystery lover (or both!) there’s no better way to get in the Halloween spirit than by reading this thrilling tale about sixteen year-old Brynlei who, while away at horse camp, hears a ghost story about another girl who went missing on a trail ride four years earlier. When Brynlei starts seeing glimpses of the girl (or her ghost) in the woods, things really get creepy. Sound intriguing? Visit the series page on Amazon or enter the Goodreads Giveaway, which ends October 20th.

Good Luck! And, feel free to share this giveaway link with your friends:

What is a Thunderclap?

Secret confession:  I sometimes find marketing my own books tedious and frustrating. (Shocking, isn’t it?) I’ve made full use of Facebook, Instagram and Twitter to get the word out, but my reach is limited and I’ve had to face the cold truth that not all of my friends and family want to read my books, much less help me with marketing. I decided to try something new with the recent release of my second YA novel, Barn Shadows. Enter Thunderclap

You might be wondering, what is a Thunderclap? Basically, it is an online crowdspeaking platform that allows you to connect with other people’s social media accounts in order share a message. First, you have to create a campaign. (For example, my campaign was the Book Launch for Barn Shadows.) Within your campaign, you can post photos, write some backstory, and link to a website. Next, you invite people to join your Thunderclap. They will receive a message informing them of the date and time that your Thunderclap message will go out and they can choose whether to authorize their social media accounts (Facebook, Twitter, and Tumblr) to share the message. I timed my Thunderclap to go out on the day of my book release. It’s fun to watch your social reach grow as each person joins your Thunderclap.

Here’s what my Thunderclap page looked like a few days prior to my set date…

Thunderclap photo

Thunderclap is free, as long as you reach the required number of supporters (100). There are also paid versions for people who can’t reach up to 100 supporters. I joined a Facebook group where people supported each other’s Thunderclap campaigns. Between the Facebook group and my friends, family and writing colleagues, I easily reached 100 supporters by my end date. Here’s what my final numbers and social reach looked like…

Thunderclap photo2

So I reached 230,672 people, instead of just 3,000 of my own Twitter followers and 250 of my Facebook followers. I was happy I took a chance on Thunderclap. It worked out for me, as I saw a big spike in sales on the first day my book was released. I have to assume at least some of those sales were generated by the increased exposure from the Thunderclap campaign. It was easy to use and FREE. I recommend giving it a try to any of my fellow authors who have a book release coming up. What do you have to lose?


This month, I’ve been honored to participate in a promotion sponsored by my publisher, Fire & Ice, to celebrate strong female characters in YA books–including my own Brynlei Leighton! I posted the calendar of events a week or so ago, but today I’m posting a reminder about a few exciting things…

SaleFirst, the epic 99-cent eBook Sale is happening now! This is such a great opportunity to try out some great new authors and their books in a variety of YA genres. The full list of books offered in this sale is HERE. (Note: Trail of Secrets is on the list!)

Not sure which books to buy? Eight Fire & Ice authors (including yours truly) have written short stories featuring our kickass female characters! Download our FREE Kickass Girls of Fire & Ice anthology on Amazon, B&N or Smashwords, and test the waters with a variety of characters, genres and authors.KickAssGirlsOfFIYA

Second, there’s an exciting Rafflecopter Giveaway also happening now! Just click HERE for your chance to win and eBook bundle from Fire & Ice (you choose which books you win!)

Next, please join the Kickass Girls of YA Facebook Party on Saturday, April 22nd. I’ll be hosting between 10-10:30am, but the party lasts from 10am-2pm with different authors hosting every half hour. Check it out to win entries for great prizes and swag, including autographed print books!
Finally, don’t forget our Twitter chats on Friday nights from 9-10pm EST. Use the hashtag #kickassgirlsofya to connect! Good luck and have fun!




Today is the Day for my Book Release!

barnshadows42737The second book in my YA mystery “Dark Horse” series–BARN SHADOWS–is now available in PRINT and KINDLE and on KOBO!

While BARN SHADOWS can stand alone, I recommend reading Book One–TRAIL OF SECRETS–first because the second book gives away the ending of the first book.

BARN SHADOWS Back Cover Blurb:

A year after her tumultuous exit from the prestigious Foxwoode Riding Academy, seventeen year-old Brynlei returns determined to confront her demons and win Foxwoode’s elite Top Rider Award. When she stumbles over an antique doll at the construction site of a new barn, a series of inexplicable occurrences force her to question whether her condition as a “Highly-Sensitive Person” is to blame or if something more sinister is at play.

As Brynlei becomes consumed with discovering the history of the unearthed doll, the bizarre happenings escalate to dangerous levels. She soon realizes that someone close to her is lying. But who? Could a decades-old tragedy and the threatening events at Foxwoode be more closely entwined than she ever imagined?

Watch the BARN SHADOWS Book Trailer on YouTube!

Thanks for stopping by and supporting my books!





Trail of Secrets Audiobook #Giveaway!

Audiobook Giveaway!

To celebrate Mystery Thriller Week, I’m hosting a giveaway on my blog. Five lucky winners will receive a promo code for a free download of my YA mystery, Trail of Secrets (Dark Horse * Book One), audiobook on Audible! The second book in the series (Barn Shadows) is being released on March 14th, so there’s never been a better time read–or listen to–Book One!

The Giveaway runs February 12th-21st, 2017. Click below to enter!

a Rafflecopter giveaway

And after you enter, be sure to stop by Mystery Thriller Week to discover more great edge-of-your-seat reads and giveaways!

Book Marketing (that Works!)

Those of us who have authored and published a book, whether through traditional means or self-published, have experienced the initial elation at seeing our book sales take off on release day and riding the tide of the “new release” designation for the first few months. On the flip-side, we’ve probably experienced an equal measure of despair when our books have been out for a while and those sales start to dwindle. Since Trail of Secrets was published last August, I’ve tried numerous marketing techniques. Some were expensive and turned out to be complete scams (I’ve learned not to pay companies whose only marketing angle is to tweet about my book. It doesn’t work!) Others have produced better results. This summer, I’ve taken a more creative approach to marketing, and I’d like to share what has worked for me in the hope it might help you too.

  1. Library Postcards

After my book was named as a Finalist in the 2016 Next Generation Indie Book Awards, I decided to capitalize on the award and send postcards to libraries in my home state of Michigan. (Note: my book also takes place in Michigan so I thought it might have double-appeal to Michigan Librarians). Lists of libraries in your home state are easily accessible online through websites such as The post card I created looked like this:

library postcard

Obviously, you will want to personalize your postcard to promote the selling points of your own book. Postcards such as these can be ordered cheaply through companies like OvernightPrints or Vistaprint. The back of my postcard displayed my name and website in the top left corner. I left space to write a short note on each one. My note said something like, Trail of Secrets makes a great addition to your teen library collection!”

A few weeks later, I noticed an increase in my print sales on Amazon from locations in Michigan where people had not bought my book previously. For example, someone in one Michigan city bought nine copies at once! Not surprisingly, when I later checked that city’s library catalog, my book was listed as being available in every branch. I’ve also done a cursory check of few other libraries where I’d mailed my postcard and found my book available at over half of them!

Before sending the postcards, Trail of Secrets might have been available for checkout at three or four public libraries in MI. After the postcards, I believe it is now available at somewhere around twenty public libraries (and counting). Well worth the investment.

2. Magazine Articles

PH Article Photo
My article in the July 2016 issue of Practical Horseman Magazine


Another fresh approach I’ve taken toward marketing, is submitting articles to “horsey” magazines and listing my name and website at the end of the article. Trail of Secrets is set at a horseback riding academy so my target audience includes people who ride horses.

What subjects does your book touch? Is it set at a winery? Submit articles to wine magazines. Is the main character a beautician? Submit to cosmetic magazines. Believe me, there are magazines having to do with just about every subject under the sun and most of them welcome new content from people who can write. Having an article published in a magazine related to your book’s subject matter has multiple benefits. First, most magazines will pay YOU for the article (EVEN BETTER THAN FREE ADVERTISING!) Second, the magazine provides you with a captive audience of people who are interested in the subject matter of your book and, therefore, will likely want to check it out. Third, having articles published in magazines adds additional credentials to your writing resume.

3. Group Sales

I’ll admit my last tip on marketing is not that innovative, but it is effective. Place your book on sale for a limited time if your publisher will allow it. Even better, group your book with others that have a similar theme and do a group sale. It’s always better to have six or eight authors promoting a sale than one. The digital version of my book is currently marked down from $4.99 to $2.99 as part of Fire and Ice’s “Beach Reads” sale. I’ve noticed a boost in my Amazon ebook sales since the sale began.

It also helps to have a graphic all the authors can use to promote the sale:

Beach Read Sale

What effective marketing strategies have you used to boost book sales? Please share!