What is a Thunderclap?

Secret confession:  I sometimes find marketing my own books tedious and frustrating. (Shocking, isn’t it?) I’ve made full use of Facebook, Instagram and Twitter to get the word out, but my reach is limited and I’ve had to face the cold truth that not all of my friends and family want to read my books, much less help me with marketing. I decided to try something new with the recent release of my second YA novel, Barn Shadows. Enter Thunderclap

You might be wondering, what is a Thunderclap? Basically, it is an online crowdspeaking platform that allows you to connect with other people’s social media accounts in order share a message. First, you have to create a campaign. (For example, my campaign was the Book Launch for Barn Shadows.) Within your campaign, you can post photos, write some backstory, and link to a website. Next, you invite people to join your Thunderclap. They will receive a message informing them of the date and time that your Thunderclap message will go out and they can choose whether to authorize their social media accounts (Facebook, Twitter, and Tumblr) to share the message. I timed my Thunderclap to go out on the day of my book release. It’s fun to watch your social reach grow as each person joins your Thunderclap.

Here’s what my Thunderclap page looked like a few days prior to my set date…

Thunderclap photo

Thunderclap is free, as long as you reach the required number of supporters (100). There are also paid versions for people who can’t reach up to 100 supporters. I joined a Facebook group where people supported each other’s Thunderclap campaigns. Between the Facebook group and my friends, family and writing colleagues, I easily reached 100 supporters by my end date. Here’s what my final numbers and social reach looked like…

Thunderclap photo2

So I reached 230,672 people, instead of just 3,000 of my own Twitter followers and 250 of my Facebook followers. I was happy I took a chance on Thunderclap. It worked out for me, as I saw a big spike in sales on the first day my book was released. I have to assume at least some of those sales were generated by the increased exposure from the Thunderclap campaign. It was easy to use and FREE. I recommend giving it a try to any of my fellow authors who have a book release coming up. What do you have to lose?

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